Here are 4 reasons as to why ALL business owners should have a social media strategy 

1. DECISIONS TO MAKE A PURCHASE ARE INFLUENCED BY SOCIAL MEDIA

Did you know that almost half of social media users are using social media whilst thinking about making a purchase?

Social media provides customers with a wealth of reviews and recommendations on products and services and this is growing thanks to Covid. More and more people are using social media to help them make a decision with regard to whether they should make the purchase or not, whether or not to use your services.

This makes it really important to plan how you are going to encourage people to talk highly about your products and services. .

Secondly, you need to spend time thinking about which social media platform is going to work best for you. There are differences between each of the social networks. For example, Pinterest is really good for people to source inspiration and provides a useful tool for storyboards/mood boards. On the other hand, Facebook is good for people that wish to share content and find promotions for the items that they wish to purchase.

If you don’t have a clear strategy in place you will not know if you’re losing out on potential sales or if you are selling to people that don’t really want to be sold too.

2. NO STRATEGY MEANS HANDING THE ADVANTAGE TO YOUR COMPETITORS

Today you will struggle to find a business that doesn’t have some form of social presence. More and more companies are starting to develop clear social strategies that are aligned with their specific business goals.

If your activity has direction then it is going to lead to better results. Over time you can learn from the data that your social media accounts are providing and use it to inform and evolve your strategy.

There is nothing more disheartening than spending hours planning content for social media for it to have a low reach and minimal engagement. Therefore if you do not invest in a clear strategy you will not be able to see whether or not your campaigns have been successful. Hazarding a guess, you cannot afford to be wasting resources on undirected activity. Meanwhile, your competitors will be working smarter and engaging with their customers based on a clear set of measurable goals and objectives!

3. POTENTIAL CUSTOMERS ARE ACTIVE ON SOCIAL MEDIA

Facebook has gradually become people’s main go-to for content due to the nature of people using and sharing information. Rarely do they read blogs or emails, there is no need when Facebook is so easily accessible and can be done so on their own terms.

Some of your customers may want to get information from you via one of your social media platforms. Therefore you need to ensure that you are there ready for them. One example of this is brands such as BT. BT have embraced the fact that Twitter is slowly becoming a place where their customers can go to in order to resolve a problem. This means that your business needs to ensure that it is updating is customer service framework. You need to make sure that you are readily available on these platforms, while still ensuring all traditional lines of communication are still open.

This is the main reason why you need a clear marketing strategy. Deciding how you are going to connect with potential customers is not a decision but strategic thinking. As we have said above, if you merely continue without a social media strategy then you are at risk of both inefficiency and inaccuracy.

4. THERE ARE KEY INFLUENCERS IN EVERY SOCIAL NETWORK

You should never underestimate the power of both peer and influencer recommendations! Businesses know that customer reviews and ratings can increase conversion rates through the power of peer influence; people deem feedback from another customer as trustworthy.

All social media channels have influencers, these can range from celebrities or self-made stars. Most high-street retailers often employ influences to market their products. They advertise them across a variety of different social media platforms. Therefore it is important to be innovative. Be bold in your marketing campaigns to ensure that your business does not get left behind.

JOIN US ONLINE & WE WILL SHOW YOU HOW TO GET STARTED 

Once you have booked your course, we will send you a list of dates. Simply choose wihich one suits and book on. This is a two hour interactive course so we ask for cameras to be switched on. 

We will teach you on how to create your strategy and talk through the benefits of each social media platform, to enable a clearer understanding of which one suits your business needs. We will give you lots of hints and tips of how to not only create your social strategy but also how to impplement it.